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Why Bed Bath & Beyond’s Same-Day Shipping Initiative Matters

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Bed Bath said digital orders were up 82% in its most recent quarter, a bright spot in an otherwise choppy report.


Justin Sullivan/Getty Images

In a calendar already awash in holiday sales news,

Bed Bath & Beyond

announced Tuesday that it would offer same-day delivery. It is another sign that the troubled retailer is looking to up its omnichannel game as part of its turnaround effort.

Bed Bath & Beyond (ticker: BBBY) said its flagship Bed Bath locations and Buybuy Baby stores will offer same-day delivery for a flat-rate fee of $4.99 for orders of more than $39. The company is partnering with Shipt and Instacart, and its products will also be available on these services’ websites.

The move follows the retailer’s offering of contactless curbside and in-store pickup, a result of the Covid-19 pandemic. Bed Bath said digital orders were up 82% in its most recent quarter,

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