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Tag: Body

Nicholas Boys Smith picked to run new national design body

The as yet unnamed national organisation is set to be established as part of a far-reaching overhaul of England’s planning system. The body will be responsible for helping local authorities to create design codes which will be embedded into local plans.

Boys Smith has been named as the head of a steering group which will advise the government on what the new design body should look like, and will later become chair of the body which, the AJ understands, is likely to be created in the first half of 2021.

Announcing the appointment, housing secretary Robert Jenrick said there would be a ‘very, very strong’ emphasis on design – and the roles of design guide and codes – in the new English planning system.

Jenrick told the Create Streets conference this afternoon (22 September) that he envisions design codes being created for local neighbourhoods and possibly even individual streets –

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The enduring fan base that boosts Bath & Body Works

This is a story about soap. 

And lotion and candles. And how one store has cultivated a deep loyalty with its customer base, some of whom are so dedicated to the brand they devote sections of their homes to its products.

Bath & Body Works, which is celebrating its 30th anniversary this year, is the secret superstar of its parent company, L Brands. While its sister, Victoria’s Secret, has floundered (most recently fumbling its announced spinoff with Sycamore Partners this past spring) Bath & Body Works has steadily built both its brand and its following.

A subset of those shoppers have a love of the company that is so deeply rooted that collecting Bath & Body Works products is a hobby. While some people amass figurines or salt shakers or magnets from their travels, there are Bath & Body customers that visit stores multiple times a week, conduct haul videos

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