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Tag: boosts

Coronavirus boosts cloud kitchens as foodie Asians order in

BANGKOK (Thomson Reuters Foundation) – Singapore’s Ebb & Flow Group took an unusual route to creating one of its most popular food items: analysing more than 200,000 data points to predict customer preference and potential demand.

The result, launched shortly before the coronavirus sent the city into lockdown, was Wrap Bstrd – wraps with fillings such as chicken satay rice and beef bulgogi, borne from the insight that customers preferred Asian flavours in a fuss-free fashion.

“We were able to combine advanced behavioural data capabilities and pattern analyses with the expertise of our chefs to create a brand and menu that was specifically tailored for our customers,” said chief executive Lim Kian Chun.

“It is Singapore’s first food and beverage brand that is driven entirely by insights derived from artificial intelligence,” he told the Thomson Reuters Foundation.

Ebb & Flow Group is one of a growing number of companies operating

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Pandemic boosts sales of luxury homes in resort communities

Wealthy Americans are snapping up multimillion-dollar homes in exclusive resort communities as the coronavirus pandemic continues to fuel a work-from-home lifestyle that no longer tethers workers to the office five days a week. 

Sales of expensive homes in places like Aspen, Colorado; the Hamptons; and Palm Beach, Florida have been booming since May, when it became clear the pandemic would upend Americans’ lifestyles indefinitely, according to real estate agents and appraisers across the country. 

“We are seeing greater sales gains in more expensive properties in areas people consider to be retirement destinations and resorts,” said Lawrence Yun, chief economist for the National Association of Realtors (NAR), a trade association representing real estate professionals. “I think this new economy and working from home can also mean working from a vacation home — that is, a larger size home with more elbow room that is in more of a vacation destination.”

For

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Lockdown home improvement boom boosts US DIY chains

Lawnmowers priced at $3,000 are atypical best-sellers in recessions. But sales of the Ariens Ikon XD, featuring 20-inch tyres, a V-twin Kawasaki engine and ergonomic plush seat, have surged in the US during the pandemic.

While other industries grapple with a shaky economy, the home improvement business is booming. Home Depot and Lowe’s this week reported historically large rises in quarterly revenues as housebound Americans spend billions of dollars more than usual at the two go-to chains for DIY.

“Most of us are forced to spend more time at home than we ever have in our lifetimes,” said Marvin Ellison, Lowe’s chief executive, presenting a 34 per cent jump in like-for-like sales. Customers had been “finding projects around the house” that they either “hadn’t had a chance to get to” or “just didn’t notice” before lockdown.

Craig Menear, chairman and chief executive of Home Depot, said the pandemic had meant

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The enduring fan base that boosts Bath & Body Works

This is a story about soap. 

And lotion and candles. And how one store has cultivated a deep loyalty with its customer base, some of whom are so dedicated to the brand they devote sections of their homes to its products.

Bath & Body Works, which is celebrating its 30th anniversary this year, is the secret superstar of its parent company, L Brands. While its sister, Victoria’s Secret, has floundered (most recently fumbling its announced spinoff with Sycamore Partners this past spring) Bath & Body Works has steadily built both its brand and its following.

A subset of those shoppers have a love of the company that is so deeply rooted that collecting Bath & Body Works products is a hobby. While some people amass figurines or salt shakers or magnets from their travels, there are Bath & Body customers that visit stores multiple times a week, conduct haul videos

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