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Tag: Showroom

Marina Showroom & Store Improvements – Keep it Clean

Your marina showroom should raise your customers’ interest and result in sales and return visits. How do you accomplish this?

In this and subsequent articles we will review various steps to improve your Marina profitability based on improving your showroom/store. The first area to consider is one of the lowest costs and highest impact investments, cleaning and organizing your showroom.

The moment that a customer walks into your marina the buying decision may have been made. Your showroom should be as clean as possible with little or no clutter. First impressions do matter.

  • Are your aisles free of cartons and other product that makes it difficult to navigate your marina store and shop your product?
  • Do your salespeople practice proper hygiene? If not, teach them or replace them with well groomed employees.
  • It is important that your sales literature and wall posters/banners are current and in good shape.
  • Replace any
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